Make it smart. Make it beautiful. Have fun.
adidas
Meet these elderly yogis from Yugouliang village with their story.
BMW China
To ward off misfortune and bring good luck in its Zodiac Year, BMW launched “Project Jupiter”.
Hilton
Hilton turns red packets into interactive experiences promoting stays at its hotels.
BMW THE 7: Heritage and renewal.
Fotile
Fotile’s first premium kitchen appliance line “Yue Ying” (Grey Series) campaign defies category norms to create a warm, personal and relaxing cooking oasis.
BMW XM’s extraordinary delivery.
Can you control this “fugitive speeder”?
On World Environment Day 2023, BMW’s Chief Entertainment Officer and brand mascot BAVA the bear brings awareness to circularity for Gen Z consumers.
BMW Dee concept car comes to life on the streets of Shanghai.
Loving sports, got it from you.
Lucky Money Into BMW to Success.
Contemporary, expressive and dynamic.
No tears, no pressure, nothing but sheer joy to share with each other.
Shanghai Pride
On Pride Day 2020, together with Shanghai Pride, we interpreted the Pride flag with clothing of the representative colors in a specially created Pride Pack.
The X2 in China was known as a grocery shopping car. Instead of shying away from this, let’s see how we made it the coolest car to shop.
