Circular Circulation

BMW China


To bring awareness and understanding to the circularity of BMW materials, we created a video “loop” that uses imaginative wordplay to highlight apple peel vegan leather and recycled fishing net nylon used in BMW products. The video features a sequence of Chinese keywords, each seamlessly connected to the next, in a highly entertaining loop of circular circularity.


When Dee Meets Shanghai

BMW Dee concept car comes to life on the streets of Shanghai