About us
We develop disruptive brand ideas that change culture and drive impact.
Who we are
TBWA is The Disruption Company®. We are a Collective of creative minds with an unlimited creative canvas. We create brand platforms that defy convention and compete with culture. Thanks to our trademarked Disruption® methodology, we build the world’s strongest brands. Brands that own an unfair share of the future.
Our Collective has 11,000+ creative minds in over 40 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), GMR, TBWA\Media Arts Lab, TBWA\Health Collective, and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Nissan, and Singapore Airlines. Follow us on LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).
Why we’re different
We are a collective of creative minds with an unlimited creative canvas. And we use that creativity to build brand platforms that defy convention and help businesses own an unfair share of the future.
We are “Always in Beta,” which keeps us restless.
Named one of the World’s Most Innovative Companies by Fast Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also Adweek’s 2024, 2022, 2021, and 2018 Global Agency of the Year and Ad Age’s A-List 2022 Network of the Year.
We are the world in, not HQ out. That means we are a multicultural organization, defined by the uniqueness of every person from every city, country and continent in which we reside. We are not clones or inheritors of a single founder’s legacy. We have many founders, who have all left a mark on what we are today.
What we value
Being a Collective (*proper noun)
We believe that none of us is better than all of us.
Being world in, not HQ out
We are both born and grown local, but united by our shared belief in Disruption®.
Uncommon humanity
Everything we do, we do with kindness and generosity.
Good enough is not good enough
Holding ourselves to the highest standards. It’s hard, but nothing great was ever easy.
Doing the brave thing
Enough said?
Making it smart. Making it beautiful. Having fun.
Nothing further, your honor.
The world has never been more in need of radical solutions. Disruption® is the antidote to incrementalism.”
Jean-Marie Dru
Chairman, TBWA\Worldwide
Leadership
Joanne Lao
Chief Executive Officer
TBWA\Greater China
Ronnie Wu
Chief Creative Officer
TBWA\China
Frances Xu
Chief Operating Officer
TBWA\China
Chen Mo
Executive Creative Director
TBWA\Shanghai
Lorraine Zhang
Business Director
TBWA\Shanghai
Pires Guo
Planning Director
TBWA\Shanghai
Scarlett Li
Planning Director
TBWA\Shanghai
Han Gao
Executive Creative Director
TBWA\Juice Beijing
Vivienne Lin
Client Service Director
TBWA\Juice Beijing
Zhen Sun
Planning Director
TBWA\Juice Beijing
CY Chen
Operation Director
TBWA\Shanghai
Christine Chen
Head of Production
TBWA\Shanghai
Nicole Liu
Associate HR Director
TBWA\Shanghai