Beauty of Grey

Fotile

Overview

Creating an all new look and feel, the campaign launched with a set of visuals demonstrating the combination of the new kitchen appliances together with food ingredients on an earth tone background in beautiful warm shades of grey. The visuals were distributed at airports followed by an online film featuring a woman on her journey with her “Yue Ying” appliances, creating her personal cooking space that is warm and imaginative.  

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