Translating Joy

BMW China

Overview

Bao Ma, BMW’s Chinese name meaning “Precious Horse” is a commonly used phrase in culture. However, AI makes a mistake when translating it into English: Bao Ma becomes BMW, instead of “Precious Horse”. We boldly turned this error into a social video: illustrating the fun that ensues when Bao Ma in common CNY wishes is turned into BMW by the translation apps.

Awards

New York Festival 2023

SILVER

SPIKES ASIA 2024

BRONZE

Clio Awards 2024

BRONZE

Cannes 2023

SHORTLIST

Madman Festival of Creative 2023

WINNER

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