Translating Joy

BMW China

Overview

Bao Ma, BMW’s Chinese name meaning “Precious Horse” is a commonly used phrase in culture. However, AI makes a mistake when translating it into English: Bao Ma becomes BMW, instead of “Precious Horse”. We boldly turned this error into a social video: illustrating the fun that ensues when Bao Ma in common CNY wishes is turned into BMW by the translation apps.

Awards

New York Festival 2023

SILVER

Best Use – BRANDED CONTENT

Madman Festival of Creative 2023

WINNER

Most Creative Film Best 10

SPIKES ASIA 2024

BRONZE

Social & Influncer-Cultural Insight

Clio Awards 2024

BRONZE

Product/Service- Social Media-Social Video

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THE 5 Launch Film

Contemporary, expressive and dynamic.

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