Nothing But Sheer Joy

BMW China

Overview

With uncertainty amidst pandemic, what was needed most was a bit of lighthearted entertainment to make people smile. We launched “Nothing but sheer joy”, using a mind-boggling interplay between a horse (BMW’s Chinese name translates as “Precious Horse”) and the tiger (2022 is the Year of the Tiger) in diversified engaging hack friendly formats: film, interactive content, stickers, dance challenges and more.

Awards

Cannes 2022

Gold Lion

Social & Influencer

Ad Stars 2022

1 GOLD
2 SILVERs
2 BRONZEs
1 CRYSTAL

EFFIE AUTO AWARDS GC 2022

1 GOLD
1 SILVER

SPIKES ASIA 2023

1 SILVER
1 BRONZE

AdFEST 2023

1 LOTUS ROOTS
2 BRONZEs

One Show Global 2023

Best of Social Media
1 GOLD
1 SILVER

China Advertising Marketing Awards 2023

GOLD

Integrated – Content

WARC Awards for Chinese Strategy 2023

BRONZE

Next

瑜伽村

瑜伽是她们的日常,就像吃饭、睡觉、劳作一样,自然而然。

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