Nothing But Sheer Joy
BMW China
Overview
With uncertainty amidst pandemic, what was needed most was a bit of lighthearted entertainment to make people smile. We launched “Nothing but sheer joy”, using a mind-boggling interplay between a horse (BMW’s Chinese name translates as “Precious Horse”) and the tiger (2022 is the Year of the Tiger) in diversified engaging hack friendly formats: film, interactive content, stickers, dance challenges and more.
Awards
Cannes 2022
Gold Lion
One Show Global 2023
Best of Social Media
1 GOLD
1 SILVER
AdFEST 2023
1 LOTUS ROOTS
2 BRONZEs
Ad Stars 2022
1 GOLD
2 SILVERs
2 BRONZEs
1 CRYSTAL
EFFIE AUTO AWARDS GC 2022
1 GOLD
1 SILVER
SPIKES ASIA 2023
1 SILVER
1 BRONZE
WARC Awards for Chinese Strategy 2023
BRONZE
China Advertising Marketing Awards 2023
