Adizero Crime X 2 Strung



ADIZERO PRIME X 2 STRUNG are so fast that they have been banned from race by the International Association of Athletics Federations. We created a campaign where the storyline unfolds with the shoes as the criminal “fugitive speeder”. In a crime interrogation-style approach, the audience can uncover captivating product features that crack the case.


Circular Circulation

On World Environment Day 2023, BMW’s Chief Entertainment Officer and brand mascot BAVA the bear brings awareness to circularity for Gen Z consumers.