Yoga Village
adidas
Overview
Yugouliang is an impoverished village where over 80% of residents are over 65. The villagers have joyfully transformed their lives through yoga. The authenticity of the story is what makes it powerful, and proof that sports belongs to everyone one of us. Presented by Adidas, we partnered with the original photographer who documented their story.
Awards
Cannes 2024
SHORTLIST
The work 2024