Yoga Village

adidas

Overview

Yugouliang is an impoverished village where over 80% of residents are over 65. The villagers have joyfully transformed their lives through yoga. The authenticity of the story is what makes it powerful, and proof that sports belongs to everyone one of us. Presented by Adidas, we partnered with the original photographer who documented their story.

Awards

Cannes 2024

SHORTLIST

The work 2024

BEST WORK

Next

Project Jupiter

To ward off misfortune and bring good luck in its Zodiac Year, BMW launched “Project Jupiter”.

Go