Raise The Pride

On Pride Day 2020, together with Shanghai Pride, we interpreted the Pride flag with clothing of the representative colors in a specially created Pride Pack. We turnned the city’s clotheslines into a proud expression. Flying them high and proud in nooks and crannies across the city, we brought together the LGBTQ community in solidarity, getting them to Raise Their Pride.

The community shared their pride on social media using the Pride Pack, achieving 8.2M views of “Raise the Pride”.