Nothing But Sheer Joy
BMW China
Overview
With uncertainty amidst pandemic, what was needed most was a bit of lighthearted entertainment to make people smile. We launched “Nothing but sheer joy”, using a mind-boggling interplay between a horse (BMW’s Chinese name translates as “Precious Horse”) and the tiger (2022 is the Year of the Tiger) in diversified engaging hack friendly formats: film, interactive content, stickers, dance challenges and more.
