Disruption® gets
recognized

Mo Chen, Executive Creative Director of TBWA\Shanghai, has been selected as a jury member for the 2025 ONE Asia Creative Awards. She’ll lend her expertise across a wide range of categories, including Design, Film & Video, Interactive, Online & Mobile, and Craft disciplines – helping spotlight the region’s most innovative and culturally resonant work.

Following its ADFEST triumph, “Yoga Village” by TBWA\China and adidas has earned the Grand Prix in Industry Craft at Spikes Asia 2025, along with 1 Gold and 3 Bronze Spikes. The campaign’s continued success helped TBWA\Group China secure the title of Agency of the Year for Mainland China.

TBWA has once again been recognized by Fast Company as one of the World’s Most Innovative Companies, marking its sixth appearance on the list since 2018. The honor reflects the global impact of TBWA’s Disruption® methodology and its commitment to driving meaningful business results through creativity and innovation.

TBWA\China and adidas were awarded the Grande of Print & Outdoor Craft Lotus at ADFEST 2025 for “Yoga Village”. The campaign’s authenticity and emotional depth earned it the festival’s highest accolade in craft excellence.

TBWA has been named Global Agency of the Year by Adweek for 2024, marking its fourth win since 2018. The honor recognizes TBWA’s disruptive creativity, global impact, and continued innovation.

TBWA\China and BMW China were recognized at the 2024 Effie Auto Awards, with “Project Jupiter” taking home 1 Gold and 3 Silver – representing nearly a third of all top prizes.

Mo Chen, Executive Creative Director of TBWA\Shanghai, has been invited to judge the Branded Entertainment category at The One Show 2025. As one of China’s most awarded female creatives, she’ll join global industry leaders in selecting standout work for the Gold Pencil.

Ronnie Wu, Chief Creative Officer of TBWA\China, has been appointed Jury President for the Direct and Outdoor categories at Spikes Asia 2025. Ronnie will help set the creative benchmark for Asia-Pacific’s top work when judging takes place in Vietnam next March.

TBWA\China celebrates standout wins at two creative awards – earning top honors for adidas “Yoga Village” at the London International Awards and BMW’s “Project Jupiter” at the China Advertising Marketing Awards.

TBWA\Worldwide announces its new global leadership team for 2025, with Erin Riley appointed as Global CEO and Erwan Guillou as Global CFO. The leadership shift follows the formation of Omnicom Advertising Group (OAG), a new global division uniting Omnicom’s creative agencies under one strategic umbrella.

TBWA\China kicks off its 2024 internship initiative「特别美树」 , inviting young talent to join a creative workshop designed to spark bold ideas and hands-on experience.

TBWA\China celebrates two big wins at the 2024 Young Lions China competition, with teams topping both the Design and Film categories. This June, they’ll head to Cannes to represent China on the global creative stage.

We have opened new opportunities across Creative, Strategy, and Account teams.

Campaign Asia names Mo Chen, ECD of TBWA\Shanghai, to its Women to Watch Greater China 2024 list for her bold creative leadership and culturally resonant storytelling.