Disruption gets
recognized

In the conversation with global advertising and marketing platform LBB, TBWA\Greater China’s CEO Joanne Lao shared her specific insight about innovating in advertising and navigating cultural nuances.

The 14-minute mockumentary produced by TBWA China is driven by humour, and follows a mission led by four BMW engineers and scientists as they seek to set a path to good fortune for all.

We take pride in being an agile integrated creative ‘shop’ and seek for the best and trusted talent.

With creative talent, agile mindset, and ability to lead diverse teams.Mo Chen developed flexible ways of working from communications planning to inhouse production, helping brands to creative a connection with Gen Z.

TBWA\Greater China has secured 4 Golds, 1 Silver and 1 Bronze.

TBWA China continues to support Room13, our creative social responsibility initiative. For 10 years we have funded a permanent artist in residence to teach kids art at a Shanghai underprivileged primary school. In September 2023, the children of Room 13 visited us to make handcraft lanterns and DIY patterns to celebrate Mid Autumn Festival together in a creative way.

TBWA Grotesk® – the bespoke type family made to disrupt in every single application of TBWA’s new visual identity.

Facing the challenges of localized marketing for international brands, TBWA has successfully applied its creativity in China’s current marketing environment and cultural context.

Our work《BMW: Nothing but sheer joy》has won a GOLD pencil and a SILVER pencil in social media category. Moreover, it was crowned the Best of Social Media.

TBWA\Worldwide has been named one of Fast Company’s Most Innovative Companies for the fifth year in a row – ranking No2 in the Advertising sector.

TBWA\Worldwide’s perennially evolving collective wins Adweek’s 2022 Global Agency of the Year for the second time in a row.