TBWA\ Shanghai launched a new study on home entertaining in China titled, “Open Doors”. TBWA\ teamed up with Shanghai-based research agency Jigsaw Communispace.
The report looks at the three distinct phases of home entertaining – pre-party, party and post party – and makes concrete recommendations on how marketers can own a bigger share of the home.
Home entertaining is still emerging. It offers brands an opportunity to be disruptive. They can not only develop a new revenue stream but also play a role in shaping the direction home entertaining takes.” Said Joanne Lao, Chief Executive Officer at TBWA\Greater China.