CEO, TBWA\Greater China
Joanne has been with the TBWA\ network for more than 14 years, working in Singapore and Hong Kong.
She came to Hong Kong in 2002 to start TEQUILA\ and became Managing Director of the Hong Kong office in 2006, managing both TBWA\ and TEQUILA\. Under Joanne’s leadership, the Hong Kong agency has become one of the most respected and highly ranked agencies in the market, leading in strategic thinking, creativity, and integrated delivery. Joanne has embedded digital into the overall agency, bridging strategic brand thinking with true digital expertise. In a short period of time, clients have also voted the agency as a top 3 digital agency in the market.
In 2010, concurrent to her role as Managing Director for TBWA\ Hong Kong, Joanne was tasked to lead digital marketing across Greater China, with the mission to support client business, innovation and growth. As such, Joanne works with the digital teams in Hong Kong, Shanghai and Beijing to leverage the best talent, innovation, and collaboration opportunities on behalf of clients.
Joanne graduated from Monash University in Melbourne, Australia with a degree in Marketing. Prior to joining TBWA\ Joanne spent seven years in the tourism and travel industry in Macau, Singapore, Thailand and Hong Kong working with the Macau Government Tourist Office, Hyatt International and Banyan Tree Hotels and Resorts.
In addition to being a hardcore 80’s music fan, Joanne loves cooking and has prepared a gourmet meal for the entire agency.